Posted by: kk wellbeing | August 10, 2010

Dandelion seeds grow wellbeing brand

As businesses across Yorkshire & Humber face major change, employers need to be more aware than ever of the benefits of boosting their staff morale. Successful Leeds-based wellbeing business, previously known as KK Chair Massage, has been relaunched and rebranded as kk wellbeing with a broader offer to further enhance the feel good factor it provides to the region’s businesses.

Regional strategic marketing agency Ohh la la was appointed to lead on kk wellbeing’s strategic marketing development and rebranding.

Ohh la la‘s Managing Director, Caroline Broquere Lartigue said: “The strategic marketing planning, so often not given enough emphasis, was crucial in understanding the real potential for growth across kk’s core markets and to redefine its services and brand.”

Following stringent marketing planning, the business has been restructured to focus its efforts on corporate wellbeing coaching, wellness incentive days and on-site massage. Research showed that businesses of all sizes benefit greatly both in terms of absenteeism costs reduction and turnover increase from corporate wellbeing programmes; particularly at present with so many organisations and their staff facing huge pressures in the current economic climate.

The new brand identity also underpins a digital marketing campaign launched this week. The website, Twitter page and blog were all developed by Ohh la la.


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