Posted by: kk wellbeing | August 10, 2010

Dandelion seeds grow wellbeing brand

As businesses across Yorkshire & Humber face major change, employers need to be more aware than ever of the benefits of boosting their staff morale. Successful Leeds-based wellbeing business, previously known as KK Chair Massage, has been relaunched and rebranded as kk wellbeing with a broader offer to further enhance the feel good factor it provides to the region’s businesses.

Regional strategic marketing agency Ohh la la was appointed to lead on kk wellbeing’s strategic marketing development and rebranding.


Ohh la la‘s Managing Director, Caroline Broquere Lartigue said: “The strategic marketing planning, so often not given enough emphasis, was crucial in understanding the real potential for growth across kk’s core markets and to redefine its services and brand.”

Following stringent marketing planning, the business has been restructured to focus its efforts on corporate wellbeing coaching, wellness incentive days and on-site massage. Research showed that businesses of all sizes benefit greatly both in terms of absenteeism costs reduction and turnover increase from corporate wellbeing programmes; particularly at present with so many organisations and their staff facing huge pressures in the current economic climate.

The new brand identity also underpins a digital marketing campaign launched this week. The website, Twitter page and blog were all developed by Ohh la la.

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Posted by: kk wellbeing | August 10, 2010

… A dandelion for feeling good!

As businesses across the region still go through major organisational changes, employers are more than ever aware of the benefits of boosting their staff morale.  After years spent providing on-site massage, KK Chair Massage has been rebranded kk wellbeing with a broader offer to further enhance the feel good factor we can bring to the region’s businesses.

Following extensive consultation and strategic marketing development led by regional strategic marketing agency, ohh la la, our business has been restructured to focus its efforts on corporate wellbeing coaching, wellness incentive days and on-site massage. We are very excited about our rebranding as kk wellbeing. The vibrancy of our new logo and corporate identity reflects the company’s changes we have implemented and underpins our new digital marketing activities that include a website http://kkwellbeing.co.uk and Twitter page http://twitter.com/kkwelbbeing.

Wellbeing programmes aren’t just for large companies either! Businesses of all sizes benefit greatly from them particularly as staff go through major upheavals during organisational changes. Our tailored wellbeing programmes help staff balance their emotional roller coaster and feel good in general so that they can fully enjoy their work and be at work. Boosting staff morale also has a positive effect on any business bottom line particularly if it is fully integrated with the organisation’s internal staff communications strategy.

We want all our clients to ‘feel good’ about themselves whether at work or at home! The dandelion that is part of our new logo underpins the happiness we wish to spread across the Yorkshire & Humber and further afield.

Posted by: kk wellbeing | July 6, 2010

kk wellbeing launch coming soon!

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